Some time ago I wrote a post about terrible WiFi service at parks and asked Jim Ganley of CheckBox Systems to help answer the technical side of the question. The intent of the post was to provide you with a document that you could provide your guests explaining why your WiFi may not be on … Continued
No doubt about it, we are in a very real crisis. But I would like to take a moment to see if we can see anything good coming out of this. Con: The travel industry has been hit especially hard. People are confined to home and canceling the travel plans they made earlier. Pro: We … Continued
We are in a tough situation and it is even tougher for people in the Outdoor Hospitality Industry. What can you do to control the stress of the situation and feel like you will make it to the other side?
There seems to be a lot of confusion between a marketing plan, a marketing program and a marketing campaign. Each one has its own set of requirements and means of accomplishing those requirements. You can be somewhat successful without a marketing program or marketing campaign but I can almost guarantee that you will spend more money and get marginal results if you don’t have a marketing plan. Let’s take a look at the three and see if we can figure out which is which.
When was the last time you checked your website in detail? I’m not talking about just making sure that it was online. I’m talking about making sure that everything on it is current, dates aren’t 5 years old and it is performing in the way you expect it to.