Time to Step Back
March 31, 2020
I know that this is easier said than done, but now is the time to step back and take a clear look at your current situation.
You can’t affect the panic that is running rampant right now. The fact is that people are not going to be moving around and that includes in their RV.
You can’t affect the fact that your RV park/resort/campground income has been severely limited due to the fact that people are not moving around.
You can’t make the virus go away. It is going to run its course whether you worry about it or not.
What can you do?
You can take a deep breath, recognize that there are a lot of unknowns out there and tell yourself that allowing the situation to take over your life isn’t the best decision you can make.
You can step back and take a look at your business from the highest level you can and begin to make decisions about your way forward.
When was the last time you took a deep dive into your RV park/resort/campground reservation information to see where your guests are coming from, what kind of RV they are in, what questions do they ask the most, and how long are they staying with you? These are just a few touchpoint items that you need to take a look at.
How accurate is your data? Can you email everyone on your list without getting so many bounces that the bounces are costing a considerable amount of your budget?
Unless you are monitoring your data entry regularly, chances are very high that your data has gone over to the GIGO world. (GIGO = Garbage In, Garbage Out)
Do you have CTA’s (Call to Action) on every piece of paid advertising you have out there? How many people has an individual ad brought in to your door? I’m not talking about impressions or clicks here. I am talking about actual people walking in the door and paying for a site or cabin.
How is your marketing efforts performing? Do people recognize the name of your RV park/resort/campground? How are they finding you? (And that brings up a whole different area of accuracy.)
What is the cost of your advertising per site/cabin sold? Is it more than the revenue realized per site?
How are the reviews for your RV park/resort/campground? Read those positive reviews to see what people are liking best about staying with you and figure out how you can improve those things.
Respond to every review that you find. Whether it is good or bad, let the reviewer know that you recognize that he/she took the time to tell you how you were doing.
One last major point. Make sure you have a system in place to track your losses in detail. You will need that information to submit requests for help in recovery.
Lastly, take a time out and admit to yourself that you can only control a few things right now. Take charge of those few things. You may find that you feel a lot more positive than you did when you were feeling overwhelmed.
Finally, I am here to support you. Need someone to talk to? Give me a call. I’m not talking about a call to inquire about my services; I am talking about a call to ask for help in generating ideas for how you can take charge of those few things and get started getting them under control. Your call won’t be a sales call; it is free until we get past this crisis.
I’M HERE. Click here to schedule a call.