Boost Your Occupancy Numbers?
March 21, 2023
As more and more people work remotely, RV parks are poised to become an attractive option for mid-term or extended stays. However, attracting remote workers to your RV park requires a thoughtful approach that emphasizes the unique benefits of this lifestyle. To attract remote workers to your park, you should focus on building a strong sense of community, providing opportunities to get away from the house, and offering the chance to travel.
RV Parks/Resorts/Campgrounds = Community
One of the most critical factors in attracting remote workers to your RV park is creating a sense of community. Many remote workers are looking for a social environment where they can connect with others and feel like they belong. One of the major complaints are that they have a feeling of isolation; after all, if they are working from home, when they step out of the door the neighborhood is deserted since the majority are going to be at the office. Packing up to go to the coffee house to get a sense of community is a major hassle. BUT, if you could offer people being out and about at all hours of the day (as most RV parks have) you have just started creating a community feel for that remote worker. Hosting events through the day such as potluck lunches, movie afternoons, and game tournaments can help bring everyone together and foster a sense of community. You can also create online groups or forums where your guests can communicate and share experiences.
What to Tell Them
Promoting the benefit of a stay at your RV park for remote workers includes the opportunity to get away from the house and experience a change of scenery. Many remote workers struggle with the monotony of working from home. By providing access to outdoor activities like hiking trails, fishing ponds, and swimming pools, you can help residents get out of the house and enjoy the fresh air. You can also offer workspace options such as private offices, communal coworking spaces, or outdoor workstations, so residents can work in a new environment.
Lastly, RV parks offer a unique opportunity to travel and explore new places. Many remote workers crave the freedom to work from anywhere and explore different regions. By positioning your park as a hub for adventure, you can appeal to those with a passion for travel. Highlight nearby attractions, organize group trips, and encourage residents to share their travel experiences with others.
Make It Work Friendly
To ensure that remote workers have a positive experience at your RV park, you must address any potential shortfalls. Reliable Wi-Fi and good cell service are essential for remote work, so invest in the best possible internet connectivity. Privacy is also important, so why not offer the option of private workspaces and areas that are free from distractions. If you are an older park, you probably still have that Coax cable connection at the wall that you used to give people a place to check their email. (Boy am I dating myself.). Update that connection to your internet service with a table to be used as a desk, an office chair and you are on your way to providing a workstation.
#Hashtags = Good
When promoting your RV park to remote workers, use hashtags such as #remotework, #digitalnomad, #workfromanywhere, and #RVlife on your social media channels. Reach out to online communities of digital nomads and remote workers to let them know about your park and its amenities.
By emphasizing community, providing opportunities to get away from the house, and highlighting the chance to travel, you can attract remote workers to your RV park for mid-term or extended stays. With the right approach, you can create a thriving community of like-minded individuals who value the freedom and flexibility of the remote work lifestyle.
These are just the tip of the iceberg. You need to create a marketing plan around attracting this demographic and then having them talk about you. If you need more ideas of how to approach this potential market, give me a call or fill out the contact form and let’s chat.