Time to Step Back
March 31, 2020
We are in a tough situation and it is even tougher for people in the Outdoor Hospitality Industry. What can you do to control the stress of the situation and feel like you will make it to the other side?
Let’s Clear the Confusion About Marketing
May 4, 2021
There seems to be a lot of confusion between a marketing plan, a marketing program and a marketing campaign. Each one has its own set of requirements and means of accomplishing those requirements. You can be somewhat successful without a marketing program or marketing campaign but I can almost guarantee that you will spend more money and get marginal results if you don’t have a marketing plan. Let’s take a look at the three and see if we can figure out which is which.
The Doctor Says It’s Time for a Website Check-Up
January 16, 2021
When was the last time you checked your website in detail? I’m not talking about just making sure that it was online. I’m talking about making sure that everything on it is current, dates aren’t 5 years old and it is performing in the way you expect it to.
11 Things to Mull Over While Planning Your Season
April 16, 2021
11 Things to Mull Over While Planning Your Season Time for a brain dump. This past year I have seen some great ideas, some marginal ideas and some that are just downright bad. When we are trying to influence our customers what may sound like a great idea may turn out to be a lousy … Continued
